TRUST ENHANCED TECHNOLOGY ACCEPTANCE MODEL - CONSUMER ACCEPTANCE OF MOBILE PAYMENT SOLUTIONS Tentative evidence
نویسندگان
چکیده
This study aims to explore and model the central consumer perceptions that affect the decision of whether to use mobile payment systems. In particular, we study whether the Technology Acceptance Model (TAM) describing user acceptance of technology offers comprehensive explanation for consumer decisions related to adoption of mobile payments. This study is based on two rounds of focus group interviews, the total number of subjects interviewed being 61. Our analysis suggests that the Technology Acceptance Model (TAM) provides a good basis to explain use of mobile payment solutions, yet, our data proposes that a new construct, trust, should be included into the model to augment the present descriptors in explaining consumer adoption decisions in the mobile payment context.
منابع مشابه
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